HM Online Privacy Policy

This Website (highlandmayfair.com) is provided by Highland Mayfair LLC (“HM”), who will receive the data that you provide. HM values your privacy and has established this Online Privacy Policy (“Policy”) that describes how we use, disclose, and protect the information that we collect online from visitors to our Website. The HM Website is primarily used to promote, describe, distribute, and sell financial modeling tools and corresponding products and services (“Highland Mayfair Product”).

Collection of Personal Information

Information we collect directly from you. We collect information about you, including, but not limited to, name, e-mail address, physical address, phone number, account login and password, information about your employer, and payment information to complete a purchase of a Highland Mayfair Product. The scope of information that we collect from you may vary depending upon your interaction with the Website.

Information we automatically collect. We may automatically collect the following information about your use of our Website through cookies, web beacons, and other technologies: your domain name, your browser type and operating system, web pages you view, links you click, your IP address, the length of time that you visit the site, the referring URL, or the webpage that led you to our Website.

How We Use Your Information

We use the information that we gather about you through our Website for the following purposes:

  • To respond to your inquiry or to your request for a call or quote, and for other customer service purposes;

  • To schedule and provide the complimentary analyst support included in your purchase of a Highland Mayfair Product or to provide additional support requested by you;

  • To consummate the transaction and deliver a Highland Mayfair Product;

  • To tailor the content and information that we may send or display to you, to offer location customization, personalized help and instructions, and to otherwise personalize your experiences while using our Website;

  • For marketing and promotional purposes, such as to provide information to you about recommended products and services;

  • To authenticate registered users of the Website;

  • To enable you to view and access the information about your prior purchases; and

  • To better understand how users access and use our Website, to improve our Website, respond to user desires and preferences, and for other research and analytical purposes.

How We Share Your Information

With your consent through acceptance of this Policy, HM may share your information with affiliated and non-affiliated third parties that would like to offer you their own products and services through this Website. This Online Privacy Policy does not cover the use of personal information by these affiliated and non-affiliated third parties. We may share this information with the following persons and for the following purposes:

  • Affiliated Companies. We may share your information with affiliated companies that may offer you products and services related to the Highland Mayfair Product that you purchased or inquired about.

  • Service Providers. We may disclose personal information collected from you to third-party vendors, service providers, contractors, or agents. These service providers may include marketing companies. We may also share your information with service providers that assist us in maintaining our network and assisting with customer service.

  • Payment Processors. We may disclose personal information collected from you to third-party payment processors for the purpose of completing your purchase of a Highland Mayfair Product or other product or service offered by HM.

  • Joint Marketers. We may disclose personal information collected from you to financial companies which we have a joint marketing agreement for the purpose of marketing our products and services to you as well as products and services that we jointly offer to you

  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

  • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena.

  • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of our Terms of Use or this Policy, or as evidence in litigation.

  • Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

Tracking Visitors To Our Website

We may use cookies and other tracking mechanisms to track aggregate information about your use of our Website. We may combine this information with personal information about you. We may also engage third parties to track and analyze data about our Website. We do not process or comply with any web browser’s “do not track” signal or other similar mechanism that indicates a request to disable online tracking of individual users who visit our Website.

Request to Opt Out

If you would like to (1) request certain details about the information that we have collected from you, or (2) request certain details about how that information is shared with third parties for marketing purposes, please contact us at info@highlandmayfair.com.

Security

HM seeks to protect the personal information that you provide to us. This is why we have implemented commercially reasonable precautions, including, but not limited to, password protection, encryption, SSL, firewalls, and internal restrictions on the access of data. However, no data security measures can guarantee 100% security. We do not guarantee or warrant that any part of our Website or the files on our Website are free from viruses or other harmful code. We do not guarantee or warrant that any part of the website is free from viruses or other harmful code. HM disclaims any warranties or guarantees with respect to the treatment of your information by any third parties.

Security of Information Transmissions

Information you provide to us when filling out secure forms on our Website, as well as information we supply when visiting those areas, is protected while passing through the Internet using encryption technology called Secure Sockets Layer or SSL. Your browser will indicate when you are within a secure area of our Website by displaying a symbol, such as a locked padlock or an unbroken key. Although we will use reasonable efforts to safeguard the confidentiality of your information, Internet transmissions cannot be made absolutely secure. We are not liable for the unintended disclosure of information due to errors in transmission or unauthorized acts of or breaches of security by third parties. HM disclaims any warranties or guarantees with respect to the treatment of your information by any third parties.

Advertising

We may use third parties such as network advertisers to display advertisements on our Website. Network advertisers are third parties that display advertisements based on your visits to our Website as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors, and/or traffic measurement services may use technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party technologies are governed by each third party’s specific privacy policy, not this one.

Links To Third-Party Websites

Our Website may be reached by links from or contain links to other websites (“third-party websites”) that are not owned or controlled by us. These third-party websites may have privacy policies controlling the collection and use of personal information about you that are different from our Policy. This Policy does not apply to those third-party websites. A link to or from a third-party website is not an endorsement by us of the website, its content, its privacy practices or its sponsoring organization, and we are not responsible for the practices, content, or accuracy of third-party websites.

Third parties such as Microsoft may collect personal data from your visit. Microsoft collects or receives Personal Data from you to provide Microsoft Advertising. For more information visit here: https://privacy.microsoft.com/en-us/privacystatement

Children Under 16

This Website is not directed toward children. We do not knowingly collect or post information from children under the age of 16.

Changes To Our Online Privacy Policy

This Policy is effective as of April 11, 2023. We reserve the right to change this policy. If we change it, we will post the current privacy policy on this page. Any changes to this policy will be effective as of the day those changes are posted.

Contact Us

If you have any questions about this Online Privacy Policy, please contact info@highlandmayfair.com.